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What does Category Management Have To Do With Me, The Business Development Professional?

What does Category Management Have To Do With Me, The Business Development Professional?

by Amber Hart | Nov 3, 2016

Happy Fiscal New Year! With the start of the new fiscal year comes promises of a clean slate, and a fresh start fiscal start (or at least funding until December 9). It is also an opportunity to reframe your everyday business development tasks and reinforce your...
Successful Proposals: Understanding a Customer Needs vs. Wants

Successful Proposals: Understanding a Customer Needs vs. Wants

by Dr. Richard Nathan | Apr 17, 2013

Successful proposals respond to the needs presented in the RFP. However, successful proposals also respond to “invisible” issues that influence decision makers: their “wants.” We find out needs and wants through successful marketers, or business development staff. The...

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